Turff.nl is a Dutch fintech and software company that provides a tablet-based digital system for tracking and settling shared expenses in student houses, associations, and canteens.
The Challenge
Turff contacted us saying they needed a 2025 recap for their advertisers. However, they had no idea what they wanted exactly. A couple of ad campaigns were collected, which had to be showcased.. but how? With a video purely for advertisers, we needed everything to be playful with a professional, serious tint & reflect the Turff brand as best as possible.
The Solution
We got to work on a small but clear storyboard for the overall video structure & feel, aligning key moments & campaigns that had to be highlighted which was a big help overall. Like mentioned earlier, the Turff video had to be playful and professional at the same time. We established a design language using the Turff brand colors showcased on their website and we came up with a variety of different cursors that would be showcased throughout the video.
Different emoji's & texts were used as playful 'stickers' that were dragged by cursors across the screen to make the video feel as interactive as possible. After a last-minute change in music the video was ready to ship. It is now being showcased all across Turff's social media channels, actively collecting new advertisers for the company & providing current advertisers a nice piece of motion content.
