Hyred Social Media Ad
Services
Hyred is a UGC-platform that connects businesses & brands to content creators who produce authentic content for marketing and social media campaigns.
The Challenge
Hyred has always been advertising using their own UGC-formula. This time, they’ve been wanting to try something different: what if they leveraged motion design to create a high-end advert for their brand? How would it perform? How would people respond? All they had was a script and a voice-over. We did the rest.
The Process
The script was there, but how would the video be structured? What visual elements would we use? The guys from Hyred had no idea. Only one thing they had thought out for the video: it needed to be bouncy.
So we got to work, thinking & mapping out the structure, the visual style, the elements we would use in the video and how everything would move. We put together all fresh ideas in one big storyboard, which we used later to create some amazing styleframes & reference images.
No matter what, we kept the word ‘bouncy’ in mind, while staying true to Hyred’s brand & message. After a quick last-minute change in the hook of the video, everything was done. Hyred was incredibly content, using the ad immediately the moment it was finished. And when the guys from Hyred are happy, we are too.
