Giantpanda AI Launch Video
Services
Giantpanda is a tool that let's you build fully functional AI-agents to book appointments, calls, meetings (even make conversation) with your leads through WhatsApp chat.
The Challenge
Giantpanda used to be a tool only for the Dutch market. Recently, they've been on a great run expanding rapidly, going international in the process. One thing was missing: a great motion video exactly explaining what Giantpanda is all about. Additionally, the guys from Giantpanda were looking for a video with 10 different hooks in horizontal & vertical format. One hell of a job.
The solution
Starting at the beginning, we worked out an extensive storyboard for all 10 hooks, the body of the video and the call to action. The biggest challenge here was definitely giving shape to all the elements of the Giantpanda tool mentioned in the script. Like every motion video, the main goal is clarity. Working out the storyboard in 150-ish styleframes really gave me the opportunity to think through the visual concepts on a deeper level, establishing the entire style, colors & gradients in both the body and hooks.
Clarity is important, but so is character. Conveying personality is always one of the most challenging parts of a motion design video. After all, humans buy from other humans. We decided to include a few well-known memes throughout the Giantpanda video, editing them extensively to still convey that polished feeling. Adding those memes, along with some other visual elements, really brought the video together well & it’s now being showcased as one of the leading promotional videos for the international pivot of Giantpanda.
"If this doesn't convert, I'll eat my hat."
Jur Jansen, founder at Giantpanda
